December 7, 2018

Top 10 US Retailers, Ranked by Black Friday vs. Cyber Monday Share of Retail Ecommerce Sales, 2017 & 2018 (% of total)


Amazon had 25% share of US ecommerce sales on Black Friday and Cyber Monday 2018. Among the top 10 US retailers ranked by share of retail ecommerce sales, only Best Buy had over 5% market share. Target, Walmart and Kohl's were in the top 5.