UK Smart Speaker User Penetration, by Brand, 2018 & 2019 (% of smart speaker users)
A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod, or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars, and smart-home devices. For more of ... eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/5c081f501a250f0c78aab8d1/5c07011b1a250f0c78aab8ab">click here.</a>More
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.