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November 12, 2018

What Are the Top Challenges CMOs Worldwide Have with Data? (% of respondents, Sep 2018)

Note

Data was provided to eMarketer by Forbes Insight and The Trade Desk.

Methodology

Data is from the November 2018 Forbes Insights "The Trade Desk - 2018 Survey" in partnership with The Trade Desk. 226 CMOs worldwide from various industries were surveyed during September 2018. Respondents identified their region as Asia-Pacific (29.7%), Europe (35.4%), Latin America (8.9%) or North America (26.1%) with annual revenues $600-$749.9 million (24.3%), $750-$999.9 million (19.9%), $1-$1.9 billion (26.7%), $2-$4.9 billion (13.3%), $5-$9.9 billion (9.7%), $10 billion or more (6.2%) with a marketing/ad budget of $10-$25 million (51.8%), $25-$50 million (19.9%), $50-$100 million (24.8%), $100-$500 million (0.4%), $500 million-$1 billion (2.7%) or $1-$2 billion (0.4%). The Trade Desk a demand-side platform.