November 12, 2018

How Has the Role of CMO Changed in the Past Few Years for Companies Worldwide? (% of respondents, Sep 2018)

Featured In

The Future of the CMO
Share

Chart Title

How Has the Role of CMO Changed in the Past Few Years for Companies Worldwide? (% of respondents, Sep 2018)

Publication Date

November 12, 2018

Sources

Source information is only available to PRO subscribers.

Featured In

The Future of the CMO
Topics
Marketing Management TrendsC-Level ExecutivesWorldwide

Related Charts & Analysis

All Eyes on Biometric Marketing
Audio
All Eyes on Biometric Marketing
How Do Consumers Feel About Biometrics?
Article
How Do Consumers Feel About Biometrics?
Biometric Marketing 2019
Report
Biometric Marketing 2019
How Retailers Are Using Biometrics to Identify Consumers and Shoplifters
Article
How Retailers Are Using Biometrics to Identify Consumers and Shoplifters
Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start
Article
Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start
AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience
Article
AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience
Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers
Article
Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers
US Voice Assistant Users 2019
Report
US Voice Assistant Users 2019
Can Conversational Commerce Save Retail? | Sponsored Content
Article
Can Conversational Commerce Save Retail? | Sponsored Content
Artificial Intelligence Trends Roundup 2019
Article
Artificial Intelligence Trends Roundup 2019
How AI and Machine Translation Are Changing the Language Services Industry
Article
How AI and Machine Translation Are Changing the Language Services Industry
Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising
Article
Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising
Podcast | How AI is Transforming Video, for Better and Worse
Audio
Podcast | How AI is Transforming Video, for Better and Worse
Found in Translation
Report
Found in Translation
Chatbots Useful for Some Customer Service, but Can't Do Everything Yet
Article
Chatbots Useful for Some Customer Service, but Can't Do Everything Yet

Latest Reports

Global Social Network Users
Report
Global Social Network Users
Mobile Trends 2020
Report
Mobile Trends 2020
Ten Key Digital Trends for 2020
Report
Ten Key Digital Trends for 2020
Q4 2019 Digital Video Trends
Report
Q4 2019 Digital Video Trends
Television Update Fall 2019
Report
Television Update Fall 2019
US Connected TV Advertising 2019
Report
US Connected TV Advertising 2019
Programmatic Digital Display Ad Spending
Report
Programmatic Digital Display Ad Spending
Mobile Video Monetization 2019
Report
Mobile Video Monetization 2019
At the Core of Gen Z
Report
At the Core of Gen Z
Amazon Advertising 2019
Report
Amazon Advertising 2019
Retail Media Networks 2019
Report
Retail Media Networks 2019
Marketing on TikTok
Report
Marketing on TikTok
Holiday Shopping 2019
Report
Holiday Shopping 2019
Global Mobile Payment Users 2019
Report
Global Mobile Payment Users 2019
The Future of the CMO
Report
The Future of the CMO

Popular on eMarketer

Ten Key Digital Trends for 2020
Report
Ten Key Digital Trends for 2020
Mobile Trends 2020
Report
Mobile Trends 2020
Global Social Network Users
Report
Global Social Network Users
In the US, Netflix Grabs the Most Attention, but Its Reign Will Be Challenged
Article
In the US, Netflix Grabs the Most Attention, but Its Reign Will Be Challenged
Social Media Update: December 2019
Article
Social Media Update: December 2019
Marred by Economic Headwinds, Asia-Pacific Sees Slowdown in Ad Spending
Article
Marred by Economic Headwinds, Asia-Pacific Sees Slowdown in Ad Spending
Compared to Facebook and Twitter, Reddit Has Room to Grow on Mobile
Article
Compared to Facebook and Twitter, Reddit Has Room to Grow on Mobile
Facebook Losing Users in Germany and France Faster than Anticipated
Article
Facebook Losing Users in Germany and France Faster than Anticipated
Daily Forecast: Click-and-Collect Paying Off for Traditional Retailers in the US
Video
Daily Forecast: Click-and-Collect Paying Off for Traditional Retailers in the US
What Brick-and-Mortar Retail 2.0 Will Look Like
Audio
What Brick-and-Mortar Retail 2.0 Will Look Like
How China's Bilibili Is Capitalizing on Vlogging and Other Emerging Video Trends in the Country
Article
How China's Bilibili Is Capitalizing on Vlogging and Other Emerging Video Trends in the Country
Influencers Could Help Drive Social Commerce
Article
Influencers Could Help Drive Social Commerce
The Weekly Listen: Uber Car Ads, Edgier YouTube Ads and the Long Reach of Netflix
Audio
The Weekly Listen: Uber Car Ads, Edgier YouTube Ads and the Long Reach of Netflix
The Ad Platform: How Mobile Ad Spending Breaks Down
Audio
The Ad Platform: How Mobile Ad Spending Breaks Down
Smart Speakers Today, Ambient Computing Tomorrow
Audio
Smart Speakers Today, Ambient Computing Tomorrow

Latest Forecasts

Sharing Economy Users, US
Forecasts
Sharing Economy Users, US
Instagram, US
Forecasts
Instagram, US
Snapchat, US
Forecasts
Snapchat, US
Mobile Messaging App Users, US
Forecasts
Mobile Messaging App Users, US
WhatsApp, US
Forecasts
WhatsApp, US
Reddit, US
Forecasts
Reddit, US
Twitter, US
Forecasts
Twitter, US
Tumblr, US
Forecasts
Tumblr, US
Pinterest, US
Forecasts
Pinterest, US
Facebook, US
Forecasts
Facebook, US
Social Network Users, US
Forecasts
Social Network Users, US
North America Social Network Users, by Country
Forecasts
North America Social Network Users, by Country
Social Network Users, by Country
Forecasts
Social Network Users, by Country
Tablet Users, US
Forecasts
Tablet Users, US
LinkedIn, US
Forecasts
LinkedIn, US

"Behind the Numbers" Podcast

The Weekly Listen: YouTube’s Policies, Uber Safety Record and Disney+ Favorites
Audio
The Weekly Listen: YouTube’s Policies, Uber Safety Record and Disney+ Favorites
What Brick-and-Mortar Retail 2.0 Will Look Like
Audio
What Brick-and-Mortar Retail 2.0 Will Look Like
The Ad Platform: How Mobile Ad Spending Breaks Down
Audio
The Ad Platform: How Mobile Ad Spending Breaks Down
Is Social Media the Cause of Our Divided Political Discourse?
Audio
Is Social Media the Cause of Our Divided Political Discourse?
Smart Speakers Today, Ambient Computing Tomorrow
Audio
Smart Speakers Today, Ambient Computing Tomorrow
The Weekly Listen: Uber Car Ads, Edgier YouTube Ads and the Long Reach of Netflix
Audio
The Weekly Listen: Uber Car Ads, Edgier YouTube Ads and the Long Reach of Netflix
It’s the Most Wonderful Time of the Year … for Online Retailers
Audio
It’s the Most Wonderful Time of the Year … for Online Retailers
The Streaming Wars Will Create 'Another Disney'
Audio
The Streaming Wars Will Create 'Another Disney'
Vancouver Retailer Looks to Be Definite Article in D2C Furniture Business
Audio
Vancouver Retailer Looks to Be Definite Article in D2C Furniture Business
Major Social Platforms Take Stance on Political Advertising
Audio
Major Social Platforms Take Stance on Political Advertising
The Ad Platform: Understanding Google's Ad Tech Juggernaut
Audio
The Ad Platform: Understanding Google's Ad Tech Juggernaut
TikTok Copycats, In-App Shopping and US Government Questions
Audio
TikTok Copycats, In-App Shopping and US Government Questions
Where Teens Spend the Most Time Online
Audio
Where Teens Spend the Most Time Online
The Weekly Listen: The Problem with the Internet, HBO Max Bundle, and Porch Piracy
Audio
The Weekly Listen: The Problem with the Internet, HBO Max Bundle, and Porch Piracy
What the World Thinks of Google Stadia
Audio
What the World Thinks of Google Stadia