October 1, 2018

US Holiday Season Retail Mcommerce Sales, 2014-2018 (billions, % change and % of holiday season retail ecommerce sales)


eMarketer benchmarks its retail sales figures and retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.


Estimates are based on the analysis of estimates from other research firms, estimated mobile sales data from lead retailers and consumer shopping trends through mobile devices, smartphones and tablets.