June 28, 2018

Mobile App Push Notification Performance Metrics Worldwide: Average Opt-In Rates, by OS, H1 2018


This chart shows opt-in rates for mobile app push notifications worldwide. Data is broken out by iOS and Android.


Data is from the June 2018 Accengage report titled "The 2018 Push Notification & In-App Message Benchmark." 50 billion push notifications and 300 million in-app messages sent to 900 million app users worldwide were analyzed during January-June 2018. Accengage provides push notification solutions for websites and mobile apps.