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October 4, 2018
How Do US Internet Users Feel About Subscription Boxes? (% of respondents, Aug 2018)
Note
Data was provided to eMarketer by GPShopper.Methodology
Data is from the October 2018 GPShopper report titled "Reality of Shopper Motivation" conducted by YouGov. 1,211 US internet users ages 18+ were surveyed online during August 10-13, 2018. Respondents were female (51%) and male (49%). Respondents identified their ages as 18-34 (31%), 35-54 (32%) and 55+ (38%). Respondents identified their race as white (66%), black (12%), Hispanic (15%) and other (6%). Respondents identified their education as no high school degree or high school graduate (42%), some college, 2-year college (32%), 4-year college (17%) and post graduate degree (10%). Respondents identified their income as under $40,000 (38%), $40,000-$80,000 (27%), $80,000+ (22%) and prefer not to say (13%). GPShopper is a mobile commerce platform for retailers and brands.Chart Title
How Do US Internet Users Feel About Subscription Boxes? (% of respondents, Aug 2018)Publication Date
October 4, 2018