September 25, 2018

Which Devices Do US Holiday Shoppers Plan to Use for Holiday Shopping? (% of respondents, by shopping day, Sep 2018)


Data is from the September 2018 "The eMarketer 2018 Holiday Survey" conducted by Bizrate Insights. 1,110 US Internet users ages 18+ were surveyed in September 2018. Respondents were 42% male and 58% female. Respondents identified as ages 18-34 (17%), 35-54 (41%), and 55+ (42%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 1.9 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all genders, ages, incomes and education levels. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides data on holiday shopping behavior.