Why Do US In-Store Holiday Gift Shoppers Shop In-Store During the Holidays Rather than Digitally? July 2018 (% of respondents)
NoteData was provided to eMarketer by Bazaarvoice.
MethodologyData is from the September 2018 Bazaarvoice report titled "Unwrap Consumer Insights for Your Best Holiday Season" conducted by Wakefield Research. 2,500 US internet users ages 18+ were surveyed online during July 20-30, 2018. Quotas were set to ensure reliable and accurate representation of the US adult population 18 and older. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 2.0 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.