September 13, 2018

How Loyal to Brands Are US Internet Users? Aug 2018 (% of respondents, by income)

Methodology

Data is from the September 2018 Morning Consult report titled "What Drives Brand Loyalty Today?" 2,202 US internet users were surveyed online during August 1-5, 2018. The data was weighted to approximate a target sample of adults based on age, education, gender, race/ethnicity and region. Results from the full survey have a margin of error of +/-2 percentage points.