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September 10, 2018
Do US Smart Speaker Owners vs. Non-Owners Plan to Buy a Smart Speaker This Holiday Season? Aug 2018 (% of respondents)
Note
Data was provided to eMarketer by Adobe.
Methodology
Data is from the September 2018 Adobe Digital Insights report titled "State of Voice Assistants." 1,000 US smartphone users ages 18+ were surveyed online in August 2018.