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August 1, 2018
US Retail Ecommerce Holiday Season Sales, 2015-2018 (billion, % change and % of total retail holiday season sales)
Note
eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data for which the last full year measured was 2017.Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends and macro-level economic conditions.Sources
Chart Title
US Retail Ecommerce Holiday Season Sales, 2015-2018 (billion, % change and % of total retail holiday season sales)Publication Date
August 1, 2018