August 28, 2018

How Worried Are US Marketers that Their Use of Online and Third-Party Data Could Raise Privacy Concerns? Aug 2018 (% of respondents)

Methodology

Data is from the August 2018 Duke University's Fuqua School of Business "The CMO Survey: Highlights and Insights Report – August 2018" commissioned by American Marketing Association (AMA) and Deloitte. 324 US marketers were surveyed online during July 17-August 7, 2018. 95.3% of respondents were VP-level or above.