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August 28, 2018
When Do Marketers Worldwide Plan to Push Holiday-Related Items to Consumers? 2017 & 2018 (% of respondents)
Note
Data was provided to eMarketer by YouAppi.
Methodology
Data is from the August 2018 YouAppi "Mobile Holiday Report." 209 marketers worldwide were surveyed during July 2-17, 2018. Respondents were from Asia-Pacific and Australia (17%), Europe, Middle East and Africa (34%), Latin America (3%) and North America (46%). Respondents identified their job level as executive (28%), individual contributor (24%) and team manager (48%). Respondents identified the number of employees at their company as fewer than 100 (44%), 100-1,000 (46%), 1,000-5,000 (6%) and more than 5,000 (4%). YouAppi is a growth marketing platform for mobile brands.