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August 1, 2018
US Adult Smartphone Grocery App Users, 2017-2022 (millions, % change and % of adult smartphone buyers)
Note
A grocery app is a mobile app whose primary function allows users to order fresh produce and perishables on-demand (e.g., AmazonFresh, FreshDirect, Peapod, Walmart Grocery). This includes meal-kit subscription services, which deliver perishable produce and ingredients for meal preparation on-demand ... (e.g., Blue Apron, HelloFresh, Plated, Sun Basket). A mobile app is a software app developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps. For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a2a/5b6bc97565df490dcc5c4b85">click here.</a>Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.Featured In
Grocery App Usage to Grow Nearly 50% in 2018Sources
Chart Title
US Adult Smartphone Grocery App Users, 2017-2022 (millions, % change and % of adult smartphone buyers)Publication Date
August 1, 2018