US Pandora and Spotify Listeners, 2017-2022 (millions)
Pandora will have 75.6 million users in the US, compared with 65.6 million for Spotify in 2019. According to eMarketer forecasts, Spotify experienced double-digit growth in users in 2018 while Pandora declined slightly.
For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a39/5b6b0e4465df490c947ec8fa">click here.</a>
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.