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July 1, 2018
US Retail Ecommerce Back-to-School Season Sales, 2015-2018 (billions, % change and % of total back-to-school retail sales)
Description
This chart shows US Retail ecommerce back-to-school season sales in 2015, 2016, 2017 and 2018. Metrics included are retail ecommerce back-to-school season sales, growth and share of total back-to-school season sales.
Note
For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a2d/5851918a0626310a2c186ab9">click here.</a>
Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.