This chart shows how many people in the UK use an ad blocker, in the years 2015, 2016, 2017, 2018 and 2019. The chart also shows the year over year % change, % of internet users that are ad blocking users, and the % of population that are ad blocking users.
Ad blockers are software utilities installed on an internet-connected device (including a mobile device) specifically for the purpose of removing the advertising content of a webpage or app, thereby restricting certain ads from being served or viewed; excludes default ad blockers that are enabled ... automatically. For more eMarketer forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a23/585191890626310a2c18690e">click here.</a>More
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.