August 1, 2018

UK Ad Blocking Users and Penetration, 2015-2019

Description

This chart shows how many people in the UK use an ad blocker, in the years 2015, 2016, 2017, 2018 and 2019. The chart also shows the year over year % change, % of internet users that are ad blocking users, and the % of population that are ad blocking users.

Note

Ad blockers are software utilities installed on an internet-connected device (including a mobile device) specifically for the purpose of removing the advertising content of a webpage or app, thereby restricting certain ads from being served or viewed; excludes default ad blockers that are enabled ... automatically. For more eMarketer forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a23/585191890626310a2c18690e">click here.</a>More

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.
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Chart Title

UK Ad Blocking Users and Penetration, 2015-2019

Publication Date

August 1, 2018

Sources