Alert
July 18, 2018

Confidence in the Accuracy of Purchased Demographic Data According to US Marketers, May 2018 (% of respondents)

Confidence in the Accuracy of Purchased Demographic Data According to US Marketers, May 2018 (% of respondents)

Note

Data was provided to eMarketer by Lotame.

Methodology

Data is from the July 2018 Lotame report titled "The New State of Audience Data: Accuracy Matters." 300 US marketers from various industries were surveyed in May 2018. Respondents are involved in programmatic advertising, brand and digital marketing and all of whom purchase and/or use audience data in their roles. 48% of respondents are in companies with 200 or more employees and 1/3 are director-level and above. Lotame is a data management platform (DMP).