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July 18, 2018
Confidence in the Accuracy of Purchased Demographic Data According to US Marketers, May 2018 (% of respondents)
Note
Data was provided to eMarketer by Lotame.Methodology
Data is from the July 2018 Lotame report titled "The New State of Audience Data: Accuracy Matters." 300 US marketers from various industries were surveyed in May 2018. Respondents are involved in programmatic advertising, brand and digital marketing and all of whom purchase and/or use audience data in their roles. 48% of respondents are in companies with 200 or more employees and 1/3 are director-level and above. Lotame is a data management platform (DMP).Sources
Chart Title
Confidence in the Accuracy of Purchased Demographic Data According to US Marketers, May 2018 (% of respondents)Publication Date
July 18, 2018