Preferred Retailer Mobile App Features According to US Total* vs. Dollar Store** Shoppers, June 2018 (% of respondents in each group)
Data was provided to eMarketer by Inmar.
Data is from the July 2018 Inmar webinar titled "Dollars and Sense: Decoding the Dollar Channel Shopper." 1,200 US internet users ages 18+ who shopped at dollar stores at least once in the past 3 months and who were the primary or shared decision-maker for grocery shopping were surveyed online during June 2018. Inmar is a technology company that owns and operates intelligent commerce networks.