An updated version of this chart is available.
View the latest data
Top 10 US Companies*, Ranked by Retail Ecommerce Sales Share, 2018 (% of US retail ecommerce sales)
DescriptionUS retail ecommerce sales in 2018 topped $525 billion. The top 10 companies' sales share represented 70.1% of total retail ecommerce in 2018. Amazon held the largest share of sales among the companies with 49.1%.
NoteAmazon retail ecommerce sales exclude Amazon Web Services (AWS) sales, advertising services and credit card agreements. eBay retail ecommerce sales exclude Stub Hub sales. Walmart retail ecommerce sales include Sam's Club retail ecommerce sales. Apple retail ecommerce sales include iTunes and online ... store retail sales. eMarketer benchmarks its retail sales figures against US Department of Commerce data for which the last full year measured was 2016. eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data for which the last full year measured was 2016.More
MethodologyEstimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.