Industry Trends/Challenges that Will Affect Their Business in 2018 According to Ad Professionals Worldwide (% of respondents)
Advertising professionals worldwide were asked about the industry trends/challenges that will affect their business in 2018. This chart shows the respondents results. The trends/challenges include increasing dominance of Google and Facebook, rise of Amazon, privacy/ad blocking, voice search and ... video advertising.More
Data was provided to eMarketer by Marin Software.
Data is from the June 2018 Marin Software report titled "The State of Digital Advertising 2018." Over 500 B2B and B2C advertising professionals worldwide from the automotive, finance, retail and travel industries were surveyed in April 2018.