US Internet Users Who Spend More than Intended When Browsing In-Store*, May 2018 (% of respondents)
NoteData was provided to eMarketer by Blis.
MethodologyData is from the June 2018 Blis report titled "Locating Decisions: A Marketer's Guide to Re-Navigating the Consumer Path to Purchase" conducted by AYTM Market Research. 2,000 US internet users ages 18+ were surveyed online during May 17-18, 2018. Blis is a provider of advanced location data technology.