US Grocery Buyers Who Have Used Buy Online, Pick Up In-Store to Purchase Groceries, 2016-2018 (% of respondents)
Buy online, pick up in-store refers to the "click-and-collect" model where buyers order online and pick up their groceries at the store drive-thru window. Data was provided to eMarketer by Market Force Information.
Data is from the June 2018 Market Force Information "US Grocery Benchmark Study." 12,892 US grocery buyers ages 18+ were surveyed online in April 2018. 77% of respondents were female and 52% of respondents earned more than $50K per year. Market Force Information is a provider of customer intelligence and customer experience information.