Primary Reason that US Digital Shoppers Would Likely Stop Returning to Physical Stores to Make Purchases, April 2018 (% of respondents)
Data was provided to eMarketer by Usabilla.
Data is from the June 2018 Usabilla report titled "Retail Nightmares." 2,000 US digital shoppers ages 18+ were surveyed online in April 2018. Respondents had all shopped digitally within the past year. Respondents identified their ages as 18-21 (20%), 22-37 (20%), 38-52 (20%), 53-71 (20%) and 72+ (20%). Usabilla is a customer and employee listening platform.