India: Ecommerce and Digital Shopper Metrics, 2018
In India, retail ecommerce sales amount to $32.70 billion dollars as of 2018. Ecommerce makes up only 2.9% of total retail for the country and digital shoppers make up a little over a quarter of the total population.
Digital shoppers are internet users ages 14+ who have browsed, researched or compared products digitally via any device during the calendar year but have not necessarily bought digitally. Retail ecommerce includes products or services ordered using the internet via any device, regardless of the ... method of payment or fulfillment; excludes travel and event tickets.More
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.