Attitudes Toward Pricing According to Retail Buyers Worldwide*, April 2018 (% of respondents)
Data was provided to eMarketer by Revionics.
Data is from the May 2018 Forrester Consulting report titled "Indiscriminate Promotions Cost Retailers" commissioned by Revionics. 1,252 internet users ages 18+ in Brazil (19%), France (13%), Germany (13%), the UK (14%) and the US (40%) were surveyed online in April 2018. Respondents were female (50%) and male (50%). All respondents were required to have made a purchase digitally or in-store within the past month. Revionics is a software as a service (SaaS) provider for retailers.