Concerns About Digital Marketing According to US CFOs/CMOs, March 2018 (% of respondents)
CFOs/CMOs in the US were asked about their online marketing concerns. This chart covers several potential concerns including perception of being a cost-center vs. profit center and measurement of success.
Data is from the May 2018 Viant report titled "Closing the CMO-CFO Digital Divide." 100 US CFOs and CMOs were surveyed by Censuswide in March 2018. Respondents were from companies with annual revenues of at least $100 million. Viant is an advertising technology company. Censuswide specializes in surveys for the PR industry.