US Proximity Mobile Payment Users, by Platform, 2018 (millions)
The Starbucks mobile payment app was used by 23.8 million people in the US. eMarketer estimates in 2018 Apple Pay trailed Starbucks with 22.0 million mobile payment users. Google Pay followed with 11.1 million users.
A proximity mobile payment is a point-of-sale (POS) transaction made by using a mobile device as a payment method. Includes scanning, tapping or swiping a mobile device at the POS to complete transaction; excludes purchases of digital goods on mobile devices, purchases made remotely on mobile ... devices that are delivered later on and transactions made via tablets.More
Estimates are based on the analysis of the market presence of major mobile payment players; estimates from other research firms; and consumer smartphone, mobile payment adoption and retail spending trends.