US Digital Buyers Who Think They See Too Many Retargeting Ads from the Same Retailer, March 2018 (% of respondents)
US consumers who have made an online retail purchase in the past 6 months and reported that they are aware of and have seen retargeting ads in the past were asked about the frequency with which they see these ads.
Data was provided to eMarketer by Nanigans.
Data is from the Nanigans May 2018 Nanigans report titled "The Reality of Retargeting: What Advertisers and Consumers Think in 2018." 1,000 US digital buyers ages 18+ were surveyed online in March 2018. All respondents reported making a digital retail purchase in the past six months and reported that they are aware of and have seen retargeting ads in the past.