US Amazon Prime vs. Non-Prime Members Who Would Prefer Using the Amazon Pay Button to Check out on a Merchant's Site, April 2018 (% of respondents)
Respondents were asked, "Would you be more inclined to check out on a merchant's website using the Amazon Pay button over the PayPal button or the traditional "Check Out" button?" Data was provided to eMarketer by Cowen and Company.
Data is from the April 2018 Cowen and Company "How Payments Could Be the Next Sector to Face Amazon Disruption." 300 US SMBs were surveyed online in April 2018. The SMBs identified their company's annual online sales as $100K-$500K (34.7%), $500K-$1 million (23.7%), $1 million-$1.5 million (22.7%) ... and $1.5 million-$2 million (19.0%). The SMBs identified their category as retail (30.7%), home furnishing (6.7%), transportation (3.7%), hospitality (7.3%), professional services (40.3%) and other (11.3%). 2,500 US internet users were also surveyed online in April 2018.More