Attributes Used in Their Segmentation Strategy According to Senior Marketers in North America*, March 2018 (% of respondents)
Senior marketers in North America were asked about the attributes they use in their segmentation strategy.
Data was provided to eMarketer by CMO Council.
Data is from the April 2018 CMO Council report titled "The State of Engagement: Bridging the Customer Journey Across Every Last Mile" in partnership with RedPoint Global. 211 senior marketers worldwide in primarily consumer-facing industries were surveyed during February-March 2018. Respondents were from Africa (3%), Asia-Pacific (3%), Europe (10%), Middle East (<1%), North America (80%) and South America (3%), and worked at B2B (5%), B2C (38%) and both B2B and B2C (57%) companies with company revenues of $501-750 million (21%), $751 million-$1 billion (23%), $1.1-$5 billion (30%), $5.1-$10 billion (13%) and greater than $10 billion (14%). RedPoint Global is a marketing technology company.