Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Marketers use GenAI to customize video ads
Article |
Aug 20, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 19, 2025
OOH spurs hike in awareness
Article |
Aug 19, 2025
From hidden costs to full control: Georgia-Pacific’s programmatic pivot
Article |
Aug 19, 2025
Google’s language targeting changes could reshape bilingual strategies, reduce advertiser control
Article |
Aug 19, 2025
Prominent pediatrician association provides COVID-19 vaccine recommendations that contradict HHS
Article |
Aug 19, 2025
Another oral drug for weight loss delivers lower-than-expected results
Article |
Aug 19, 2025
Rising health concerns drive demand for NA and low-ABV options
Article |
Aug 19, 2025
American Express hit a volley back at rivals with expanded resort network and US Open offerings
Article |
Aug 19, 2025
T-Mobile’s privacy missteps, rejected appeal demonstrate risks of location data
Article |
Aug 19, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 26, 2018
Attributes Used in Their Segmentation Strategy According to Senior Marketers in North America*, March 2018 (% of respondents)
Description
Senior marketers in North America were asked about the attributes they use in their segmentation strategy.Note
Data was provided to eMarketer by CMO Council.Methodology
Data is from the April 2018 CMO Council report titled "The State of Engagement: Bridging the Customer Journey Across Every Last Mile" in partnership with RedPoint Global. 211 senior marketers worldwide in primarily consumer-facing industries were surveyed during February-March 2018. Respondents were from Africa (3%), Asia-Pacific (3%), Europe (10%), Middle East (<1%), North America (80%) and South America (3%), and worked at B2B (5%), B2C (38%) and both B2B and B2C (57%) companies with company revenues of $501-750 million (21%), $751 million-$1 billion (23%), $1.1-$5 billion (30%), $5.1-$10 billion (13%) and greater than $10 billion (14%). RedPoint Global is a marketing technology company.Chart Title
Attributes Used in Their Segmentation Strategy According to Senior Marketers in North America*, March 2018 (% of respondents)Publication Date
April 26, 2018
