Google Mobile Text Ad Performance Metrics in North America: "Get Location Details" Click Share, Jan 2016-March 2018 (among campaigns analyzed by Merkle)
Data was provided to eMarketer by Merkle.
Data is from the April 2018 Merkle "Q1 2018 Digital Marketing Report." Data is based on activity among Merkle clients in North America during Q1 2018. Clients included have maintained active campaigns for at least 19 months, not changed campaign objectives or product offerings and meet minimum ad spend requirements. Merkle is a performance marketing solutions agency.