Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
March 14, 2018

Product Detail Page Features that Are Influential to US Smartphone Owners' Digital Purchase Decisions, March 2018 (% of respondents)

Description

US smartphone owners were asked about their digital purchase decisions that were influenced by product detail page features such as product images, star ratings and others.

Methodology

Data is from the March 2018 Field Agent report titled "The Digital Shopper: Insights into Today's Most 'Connected' Customers." 2,100 US smartphone owners ages 18+ were surveyed via the Field Agent mobile app during February 20-March 20, 2018. Respondents were female (66%) and male (34%). Respondents identified their ages as 18-24 (4%), 25-34 (28%), 35-44 (35%), 45-54 (22%), 55-64 (10%) and 65+ (2%).