Types of Product Recommendations that US Internet Users Welcome When Shopping Digitally, March 2018 (% of respondents)
Data was provided to eMarketer by Periscope By McKinsey.
Data is from the April 2018 Periscope By McKinsey report titled "CPG Goes Omnichannel: Shoppers Grasp the Digital Opportunity." Internet users ages 18+ in France (n=505), Germany (n=500), the UK (n=500) and the US (n=1,026) were surveyed online in March 2018. The responses in to the survey were selectively evaluated by age category and gender. Periscope By McKinsey provides a suite of marketing and sales analytics solutions.