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March 30, 2018
Influential Sources of Information When Shopping According to US Internet Users, Jan 2018 (% of respondents)
Note
Data was provided to eMarketer by Murphy Research.Methodology
Data is from the March 2018 Murphy Research "2018 Shopper Trends Report: Understanding Shopper Behavior in an Omnichannel World." 2,789 US internet users ages 18+ with responsibility for household shopping were surveyed online during January 17-23, 2018. Respondents were female (52%) and male (48%). Respondents identified their ages as 18-24 (9%), 25-34 (18%), 35-44 (19%), 45-54 (20%), 55-64 (15%) and 65+ (19%). Respondents identified their household income as $45K and under (40%), $45K-$65K (20%), $65K-$100K (23%) and $100K+ (17%). Respondents identified their employment status as employed (57%), retired (23%), homemaker/stay-at-home dad or mom (10%), not currently employed, but looking for work (4%), not employed outside the home (4%) and full-time student (2%). Respondents identified their education as some high school (2%), completed high school/GED/HSED (20%), some college, associate degree, or technical school (38%), 4-year college degree/Bachelor's degree (25%) and post-college graduate school (14%). Murphy Research is a full-service market research firm.Chart Title
Influential Sources of Information When Shopping According to US Internet Users, Jan 2018 (% of respondents)Publication Date
March 30, 2018