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March 21, 2018

Preferred Channel/Device for Accessing Loyalty Program Info* According to US Loyalty Program Members, Feb 2018 (% of respondents)

Preferred Channel/Device for Accessing Loyalty Program Info* According to US Loyalty Program Members, Feb 2018 (% of respondents)

Methodology

Data is from the March 2018 CodeBroker "2018 Loyalty Program Consumer Survey." 1,287 US internet users ages 18-65 who belonged to at least one loyalty program were surveyed online in February 2018. Respondents identified their ages as 18-29 (30%), 30-44 (33%), 45-50 (22%) and 51-65 (14%). Respondents were female (54%) and male (46%). CodeBroker is a mobile coupon provider for the retail industry.
Preferred Channel/Device for Accessing Loyalty Program Info* According to US Loyalty Program Members, Feb 2018 (% of respondents) | EMARKETER