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February 5, 2018

Share of Searches for Retail Ecommerce Sites Among Android Smartphone Users in India, by Platform, July 1-Dec 31, 2017 (% of total among mCent Browser app users)

Share of Searches for Retail Ecommerce Sites Among Android Smartphone Users in India, by Platform, July 1-Dec 31, 2017 (% of total among mCent Browser app users)

Methodology

Data is from the February 2018 Jana "Mobile Majority Report" as cited in company blog. Analysis is based on 1.65 million consumer searches across 800,000 users ages 15+ in India who are users of the mCent Browser app during July 1-December 31, 2017. mCent is a free web app that assists with discovery of mobile content and offers free air time on mobile phones by downloading and using apps, taking surveys, viewing videos, signing up for a service and/or participating in contests.