March 16, 2018

Comparative Estimates: US Smart Speaker Owners Who Have Made a Purchase via Their Smart Speaker, 2017 & 2018 (% of respondents)


Citation: comScore, March 2018; Delineate, "Smart Speakers Research Q1 2018," February 2018; Fluent, "The Battle of Intelligent Assistants, an Overview," March 8, 2018; Google and Peerless Insights, "Voice-Activated Speakers: People's Lives Are Changing," August 2017; Localytics, "How Smart Home ... Devices Are Impacting Mobile App Engagement," February 2, 2018; Morning Consult, "National Tracking Poll #170813," August 24-26, 2017; NPR and Edison Research, "The Smart Audio Report," November 17-22, 2017; OC&C Strategy, "Talking Shop: The Rise of Voice Commerce," January 2018; Voicebot, Rain and Pullstring, "Smart Speaker Consumer Adoption Report," January 2018More