US Retail Ecommerce Sales, 2017-2022 (billions, % change and % of total retail sales)
eMarketer estimates retail ecommerce sales in the United States account for 11.1% of total US retail sales. By 2022 that number will grow to 15.1%. Total US retail ecommerce sales will increase from $604 billion in 2019 to $892 billion in 2022.
eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2016.
Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.