Ways in Which US Internet Users Cut Costs, 2015-2017 (% of respondents)
Data was provided to eMarketer by McKinsey & Company.
Data is from the February 2018 McKinsey & Company "Today's thrifty U.S. consumer: McKinsey 2018 Global Sentiment Survey." 28,000 internet users ages 18-74 in Australia, Brazil, Canada, Colombia, Egypt, France, Germany, India, Indonesia, Italy, Japan, Kenya, Mexico, Netherlands, Nigeria, Pakistan, ... Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Thailand, Turkey, the United Arab Emirates, the UK and the US were surveyed online in September 2015, 2016 and 2017. Country results were weighted to census for age and to plane to income/social economic status. Category insights were weighted by purchase incidence. Regional and country weighting in line with MGI procedures. Sentiment questions were weighted by size of the consuming class. Behavioral questions were weighted by size of the consuming class and per capital consumption of the consuming class.More