Emerging Retail Technologies that Internet Users in Western Europe* and the US Would Be Interested in Trying, Nov 2017 (% of respondents)
Data is from the February 2018 Episerver report titled "Reimagining Commerce: Global Findings: Experience-Driven Commerce Outperforms Conversion-Focused Strategies." 4,028 internet users ages 18+ from Germany (25%), Nordic countries (Denmark, Finland, Norway and Sweden) (25%), the UK (25%) and the US (25%) were surveyed online during November 9-16, 2017. The margin of error is +/-2 percentage points at a 95% confidence level. Episerver is a global software company offering web content management, digital commerce and digital marketing.