Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 15, 2025
Gen X leads global consumer spending in 2025
Article |
Aug 15, 2025
ChatGPT’s web traffic nearly tripled in a year
Article |
Aug 15, 2025
Streaming Upfront growth usurps primetime TV, and there’s no going back
Article |
Aug 15, 2025
Holiday shopping is entering a Gen Z, mobile, and AI era
Article |
Aug 15, 2025
Banks are fighting a stablecoin loophole they say gives competitors an unfair advantage
Article |
Aug 15, 2025
Retail promotions buoyed July sales, but inflation worries are rising
Article |
Aug 15, 2025
How agentic AI can help banks prevent financial crime
Article |
Aug 15, 2025
Bank marketers: Customer acquisition is just the beginning
Article |
Aug 15, 2025
Top strategies to improve banking customer retention
Article |
Aug 15, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
January 31, 2018
Timeframe in Which US Brand-Side Digital Marketing Executives Think They Will Not Need to Rely on Cookies/Probabilistic Data for Digital Marketing, Sep 2017 (% of respondents)
Description
In September 2017, 32.1% of US brand-side digital marketing executives surveyed think they will not need to rely on cookies/probabilistic data for digital marketing in the next 12 months. 31.7% think that will happen in the next 1-2 years. Under 5% believe this won't happen at all.Note
Respondents were asked, "Do you think there will come a time when you don't need to rely on cookies (probabilistic data) for the majority of your digital marketing?" Data was provided to eMarketer by Viant.Methodology
Data is from the January 2018 Viant report titled "Power of the People: How People Based Marketing is Driving Change Across the US Advertising Industry" conducted by Censuswide. 250+ US brand-side digital marketing executives from companies with $50+ million in revenues were surveyed during September 2017. Viant is an advertising technology company under the Time Inc. umbrella.Chart Title
Timeframe in Which US Brand-Side Digital Marketing Executives Think They Will Not Need to Rely on Cookies/Probabilistic Data for Digital Marketing, Sep 2017 (% of respondents)Publication Date
January 31, 2018
