January 31, 2018

Barriers to Digital Ad Campaign Success According to US Brand-Side Digital Marketing Executives, Sep 2017 (% of respondents)


This chart shows US brand-side digital marketing executives surveyed in 2017 and their barriers to digital ad campaign success. Barriers included audience reach, pricing, privacy concerns, targeting inaccuracies and complication of executing, among others.


Data was provided to eMarketer by Viant.


Data is from the January 2018 Viant report titled "Power of the People: How People Based Marketing is Driving Change Across the US Advertising Industry" conducted by Censuswide. 250+ US brand-side digital marketing executives from companies with $50+ million in revenues were surveyed during September 2017. Viant is an advertising technology company under the Time Inc. umbrella.