December 7, 2017

Brands vs. Agencies Worldwide that Agree that Brands Will Reduce Digital Spend Unless Issues of Brand Safety, Viewability and Fraud Are Resolved, Oct 2017 (% of respondents in each group)

Methodology

Data is from the December 2017 Warc report titled "Toolkit 2018." 616 marketing and advertising professionals worldwide were surveyed in October 2017.
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Chart Title

Brands vs. Agencies Worldwide that Agree that Brands Will Reduce Digital Spend Unless Issues of Brand Safety, Viewability and Fraud Are Resolved, Oct 2017 (% of respondents in each group)

Publication Date

December 7, 2017

Sources