Alert
December 7, 2017

Brands vs. Agencies Worldwide that Agree that Brands Will Reduce Digital Spend Unless Issues of Brand Safety, Viewability and Fraud Are Resolved, Oct 2017 (% of respondents in each group)

Methodology

Data is from the December 2017 Warc report titled "Toolkit 2018." 616 marketing and advertising professionals worldwide were surveyed in October 2017.