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December 5, 2017
Mcommerce Issues that Resulted in Cart Abandonment According to Digital Buyers in Germany, the UK and US, Nov 2017 (% of respondents)
Note
Data was provided to eMarketer by Addressy.Methodology
Data is from the December 2017 Addressy report titled "Fixing Failed Deliveries: Improving Data Quality in Retail" conducted by Loudhouse. 304 retail professionals in Germany (n=100), the UK (n=103) and the US (n=101) were surveyed in November 2017. The retailers identified their selling model as both online and offline (90%) and online only (10%). The retailers identified the number of employees at their company as 51-100 (25%), 101-250 (24%), 251-500 (18%), 501-1,000 (20%) and 1,000+ (13%). Respondents identified their job titles as ecommerce manager/director (30%), marketing manager/director (20%), head of customer experience (19%), CRM manager/director (17%), online payments manager (6%), owner (4%) and MD/CEO (4%). A separate survey of 2,020 digital buyers ages 18-65+ in Germany (n=506), the UK (n=506) and US (n=1,008) who buy digitally and have a good experience of shopping digitally was conducted online in November 2017. Respondents were female (51%) and male (49%). Respondents identified their ages as 18-24 (14%), 25-34 (28%), 35-44 (20%), 44-55 (16%), 55-64 (12%) and 65+ (10%). Respondents identified the frequency with which they made purchases digitally in the past 3 months as 2-3 times (38%), 4-5 times (25%), 6-10 times (18%), 11-15 times (9%), 16-20 times (4%) and more than 20 times (6%). Addressy is an address verification software company. Loudhouse is the specialist research division of Octopus Group.Chart Title
Mcommerce Issues that Resulted in Cart Abandonment According to Digital Buyers in Germany, the UK and US, Nov 2017 (% of respondents)Publication Date
December 5, 2017