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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
January 25, 2018
Primary Factor that Influences US Internet Users to Purchase a Durable Goods/Consumer Electronics* Item from One Brand over Another, Fall 2017 (% of respondents)
Description
A survey asked US consumers what factors influence them when choosing one brand of durable goods/consumer electronics over another: quality, price, brand familiarity, good reviews, offers/discounts, etc.Note
Respondents were asked, "What most impacts your decision to purchase one brand of a durable good or consumer/technology item over another?" Data was provided to eMarketer by YA.Methodology
Data is from a January 2018 YA survey as cited in press release. 1,017 US internet users ages 18+ were surveyed online during fall 2017. YA provides promotional marketing services.Sources
Chart Title
Primary Factor that Influences US Internet Users to Purchase a Durable Goods/Consumer Electronics* Item from One Brand over Another, Fall 2017 (% of respondents)Publication Date
January 25, 2018
