January 10, 2018

Volume of Push Notifications that Prompt US Smartphone Users to Stop Using an App, Oct 2015 & Nov 2017 (% of respondents)

Description

US smartphone users were asked, "How many weekly push notifications from one app will cause you to stop using the app altogether?" This chart shows a comparison of responses from October 2015 and November 2017.

Note

Respondents were asked, "How many weekly push notifications from one app will cause you to stop using the app altogether?"

Methodology

Data is from a January 2018 Localytics survey conducted by Qualtrics. 1,000 US smartphone app users were surveyed in November 2017. Localytics is a marketing and analytics platform for mobile and web apps.
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Chart Title

Volume of Push Notifications that Prompt US Smartphone Users to Stop Using an App, Oct 2015 & Nov 2017 (% of respondents)

Publication Date

January 10, 2018