Tactics that Mobile Game Developers Worldwide Plan to Use to Grow Their Audience, by Level of Importance, Nov 2017 (% of respondents)
Global mobile game developers were asked to identify the level of importance for various channels used to grow their audience. Methods in this chart include app store promotion, paid user acquisition, social media, video ads, influencer marketing and interactive/playable ads among others.
Data is from the December 2017 Mobvista and PocketGamer.biz "Mobile Games Developer Trends Survey: Autumn 2017." More than 300 mobile game developers worldwide were surveyed in November 2017. Mobvista is a mobile marketing automation company. PocketGamer.biz is a games industry news website.