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November 7, 2017
Objectives for Which Messaging Apps Are Used at Their Company According to US* Brand Marketers, April 2017 (% of respondents)
Methodology
Data is from the November 2017 LiveWorld report titled "Messaging Apps and Chatbots for Brand Marketing" conducted by Brand Innovators. 216 B2C brand marketers at Fortune 500 companies were surveyed in April 2017. Respondents were primarily US-based. LiveWorld is a provider of conversation management software and digital agent workforce services.Chart Title
Objectives for Which Messaging Apps Are Used at Their Company According to US* Brand Marketers, April 2017 (% of respondents)Publication Date
November 7, 2017